How have the audience responded to the changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?

Audience choice/response


Facebook:


Facebook apps for iPhone, Android, Kindle Fire, and iPads. 


These apps give audiences more choices as they are able to access social networking whenever they want and it doesn't matter where they are. These apps allow audiences to gain greater freedom and even enjoy high levels of autonomy from the state. Audiences are allowed to 'select, accomodate and reject' whatever they want, which shows that there is a wide variety of customer choice.


The impact of new and digital media on Facebook, means that audiences can now communicate to one another, not only through messaging and writing on one's wall, but also with the new Webcam which allows audiences to speak to their friends who are online. This shows that new media has allowed us to have more of a choice.




THE LIFE OF FACEBOOK - HOW WE ENGAGE AND RESPOND








Twitter:


Again, twitter apps are available through, iPhone, Android, Kindle Fire, iPads


Costumer choice: On Twitter, there is a range of ways in which audiences respond to changes. For example, the photo sharing bucket e.g. Instragram allows audiences/users to share across the world etc.

Google+

Apps for:

BlackBerry

iPhone

HTC

iPad

Android

Social networking sites are examples of the 'PP' argument, which states that the media allows a flourishing of hundreds of opinions. This shows that, audiences have access to a greater variety of views and values, because the media allows us to enjoy an important degree of autonomy and freedom from the state. Thus, our freedom is not interfered with. These new developments in new technologies is simply responding to audience demands, and so that they are constantly engaged.

For example, Twitter has recently changed its layout, which suggests that they are responding to audience demands, and also so that their social networking site does not lose its audience. Similarly, Facebook has just recently introduced a 'Timeline' which allows audiences to put down their important dates and go back to the journey of when they first joined and look at the posts that they sent etc. Google+ however, allows us to record ourselves, send out videos, chat all day long, connect and search. This enables us to be able to maximise our own freedom and be able to discover new things. The way in which audiences have responded to these changes has encouraged owners to develop their social networking sites even further, and thus have more options, in order to keep up with the changing world and technology.

It's open for a wide range of political views and values. Allows new opinions to be heard. This is all part of the culture of 'instant opinion' that we live in.