Google- Case study

Who owns Google

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University.

Do they own any traditional media?

According to mydigmedia.com – Google owns:

YouTube

Deja.com

Pyra Labs-Blogger

Neotonic Software-for CRM

Applied Semantics-for search

Kaltix Corp-for context sensitve search

Genius Labs-for blogging

Ignite Logic-web templates for law firms

Picassa-digi photo management

Keyhole Group-digital mapping

Where 2 Technologies-digital mapping

ZipDash-maps and traffic for mobile devices

2Web Technologies-spreadsheets

Urchin-metrics/analytics

Dodgeball-mobile social networking

Reqwireless Inc.-Java browser

Current Communications Group-broadband internet

Android-software for mobile phone o/s

Transformic Inc-search engine for deep/invisible web

Skia-graphics software engineering

DMarc Broadcasting-digital radio broadcasting

Measure Map-analytics for blogs

Upstartle-Writely, document editor for the web

@Last Software-SketchUp 3D modeling

Orion-Referral search engine

Neven Vision-automatic information extraction from jpgs

Jotspot Ind-wiki platform for websites

YouTube-online video company

Endoxen-geomapping software

Xunlei-filesharing app for the web

Adscape Media-in-game advertising

Gapminder's Trendalyzer-presentation software

Doubleclick-ad platform for the web

Tonic Systems-document conversion technology

Marratech-video conferencing technology

Green Border Technologies-secure web browsing tech

Panoramio-photo site sharing for Google Earth

Feedbumer-RSS feed distribution analytics and management

GrandCentral-mobile voice management

Postini-communications security and compliance

Google’s revenue: Statistics from March 2011

Google USA:

Market value: $188.7 billion (profit per annual)

55% increase in market value since 31/12/05 when the figure was $121.6 billion

What is the overall worth of Google?

2008 statistics:

Revenue:: 31.3% $ 21.796 billion (2008)
Operating income:: 30.4% $6.632 billion (2008)
Net income:: 6% $4.227 billion (2008)
Total assets ▲ $ 31.768 billion (2008)

Source(s):Wikipedia

5 Facts about the institution:

The infamous “I feel lucky” is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.
The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’
The first funding of $100,000 for Google was provided by Andy Bechtolsheim the co-founder of Sun Microsystems
YouTube market share is 39.4%

http://www.hongkiat.com/blog/interesting-facts-about-google/

http://www.jeffbullas.com/2011/05/16/50-amazing-facts-and-figures-about-google/

5 qoutes and references (resources from the bottom of wikipedia)

“Search is how Google began, and it’s still at the heart of what we do today”

http://www.google.com/intl/en/about/corporate/company/

“Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine”

http://www.brainyquote.com/quotes/keywords/google.html

“Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo”

http://www.brainyquote.com/quotes/keywords/google.html

Two linked articles 5 points and (summarise)

Don't Be Evil or don't lose value?

http://www.smh.com.au/news/biztech/dont-be-evil/2008/04/15/1208025168177.html?page=3

Marissa Mayer controls the direction of Google’s key products, including web search, news, maps and images. Mayer does not give a direct answer, when asked whether they now reget the motto or wheather she believed Google now held to a higher standard than its competitors. This article summarises whether the motto should had been different, as is facing competition for example “Bing” is a new search engine that tries to compete with Google.

Google censors itself for China

http://news.bbc.co.uk/1/hi/technology/4645596.stm

The internet company Google has said it will censor its search services in China in order to gain greater access to China's fast-growing market. Critics warn the new version could restrict access to thousands of sensitive terms and web sites. Such topics are likely to include independence for Taiwan and the 1989 Tiananmen Square massacre. Google hopes its new address will make the search engine easier to use and quicker.