Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study?

Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study?


Globalisation has become a growing concern when it comes to the development of new and digital media. The internet has made social networking sites such as, Facebook, Twitter and Google+ accessible across the whole world (except those countries that they are banned in e.g. China). 


Social networking sites have been said to become a 'globalising culture' through its promotion of the English language. Thus, we now live in a ubiquitous 'global village' seeing as that the promotion of the English language now means, that everybody is now quickly and effectively able to communicate online without difficulties. Similarly Facebook has an option of 97 different translations, whereas Twitter has 86, compared to Google+ which has around 30+. The impact of new and digital media means that, audiences can keep up to date with everything, the the main promotion e.g. English means that more people are willing to learn the language and adapt to the changes with are offered by the developments of new technology.


However, this also links to cultural imperialism. For example, On Twitter, there are continuos 'trends' whether it be on fashion, TV shows etc, which are started by certain individuals which then becomes accessible to everybody on Twitter. This means that, certain ideologies, values and cultural views are being communicated through the social networking site, which promotes an individual's belief and ideas, thus allowing individuals to come closer together and share views. 


Theories:
Blumer and Katz (1969) users and gratifications theory.


*Because of globalisation, individuals can escape from their daily routines and exchange views with other people across the world in which they can maybe perhaps identify with.


*The globalisation culture that we live in, now means that we can interact with one another (social interaction) e.g. social networking enables us to constantly communicate, because it is instant and immediate. For example, Whitney Housten's death brought together many people on Twitter and led to discussion, which is an example of one of Blumer and Katz users and grats theory. 


*Effects theory: On social networking, people have a habit of 'copying' others e.g. their behaviour, they way they behave on the sites etc (giving different people to get to know other people's lifestyles, their view etc.


*Hyperdemic model: certain ideologies and views are injected into our brains, in order to make us think in the same way as the elite and according to their hegemonic ideologies and beliefs.